Mar 01 2024 24 mins 2
What is intellectual capital? And why do small business owners need to know about it? Susan Karamanian, the Dean of the College of Law at Hamad Bin Khalifa University in Doha, Qatar, breaks down the concept and discusses lessons we can learn from the experiences of successful global companies, such as Apple and Walt Disney. She talks about how they have used intellectual capital to leapfrog into new product and geographical markets, and promote financial growth.
Classroom Conversations – bite-sized crash courses and conversations on IP topics featuring real life examples from around the world – are brought to you by the WIPO Academy. Send your questions to [email protected].
