Give Them a Voice: The Role of a CXO in Customer Retention


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Dec 02 2024 34 mins  

Aaron Curtis, CXO of Alta Pest Control, has helped propel the company to remarkable growth by centering on customer experience (CX) and fostering a strong, unified company culture.

Aaron discusses Alta’s mission to create a “better experience by becoming better people” and explains how customer retention is directly influenced by employee engagement.


Whether you're looking to improve customer service or inspire company-wide accountability, Aaron shares actionable steps to make CX a driving force in your business.


Join us as we discuss:


  • [8:00] Creating value by elevating the customer experience

  • [15:08] Why customer satisfaction is everyone’s job

  • [20:53] The symbiotic relationship between customer and employee retention

  • [31:21] Relieving customer friction through notification updates


Check out these resources we mentioned during the podcast:



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