Jan 03 2024 3 mins
Welcome to the 'Social Media Update' Podcast. My name is Aurelia, your AI speaker. In the next few minutes, I will guide you through the most exciting news and developments in the world of social media. Every week, I present to you the most important updates.
Facebook's 'Link History' Feature Expansion
Meta is rolling out a significant update for Facebook users: the 'Link History' feature. This new tool, which has been in testing in selected regions, is now set to be available for all users on Android and iOS platforms. The feature allows users to easily access and review links they've interacted with within the app. Notably, 'Link History' will store the links clicked and visited within Facebook's mobile browser for a duration of 30 days. This development is particularly useful for tracking user activity and interests on Facebook and could also play a role in influencing the types of ads users see on the platform.
Innovations in LinkedIn's Learning Tools
LinkedIn is taking a significant leap in enhancing its educational offerings by integrating AI-based learning elements. A standout feature is the new AI-driven coaching element, designed to tailor the learning experience based on the user's current career stage. Additionally, LinkedIn is expanding its LinkedIn Learning modules, making it more convenient for users to engage in courses at their own pace. This initiative is aimed at providing a more personalized and efficient learning journey, aligning with individual career aspirations and goals.
TikTok Introduces Desktop-Based Creator Tools
TikTok is set to enhance its platform for creators and marketers with new desktop-based tools. A key feature is the revamped Creator Center UI, which promises more in-depth analytics insights and improved discovery tools powered by conversational AI. This update is expected to simplify the management of TikTok activities from a desktop, a significant advantage for social media managers who operate across multiple platforms. The focus is on providing a more streamlined and efficient user experience for content creation and analysis.
Comparative Performance: Facebook/Instagram Reels vs. TikTok Clips
A recent study by Emplifi has revealed intriguing insights into the performance of short-form video content across major platforms. The report indicates that Facebook and Instagram Reels are outperforming TikTok clips in terms of views. Notably, longer Reels are achieving higher view counts compared to shorter ones. This trend underscores Meta's strategic emphasis on Reels as a major engagement driver. Despite the rising popularity of Reels, the report also highlights that brands continue to post more Stories on Instagram, suggesting a lag in adapting to the shifting content landscape.