213: Wie kann man als Second Mover einen Markt gewinnen?


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Oct 07 2024 53 mins   2
Mit Dr. Kilan Schmidt, Co-Founder von Kertos

In this episode, Dr. Kilian Schmidt shares with Jannis Bandorski how Kertos is approaching the data privacy space with a platform-based solution, the opportunities that come from regulatory changes, and the strategic decisions they've made to fuel growth. We also dive into the pros and cons of being a second mover versus a first mover, Kertos' pricing strategies, and the target customers they’re focusing on. Plus, Kilian gives us a glimpse into what the future holds for Kertos.


Chapter Breakdown:



  • The founding story of Kertos

  • Platform-based approach to data privacy

  • Opportunities through regulatory changes

  • Second Mover vs. First Mover: Pros and Cons

  • Kertos' pricing strategies and target customers

  • Future outlook and growth strategy




Our Guest:
Dr. Kilian Schmidt
https://www.linkedin.com/in/dr-kilian-schmidt/




Our Host:
Jannis Bandorski
https://www.linkedin.com/in/jannisbandorski/




Restaurant Tip:


Beuster Bar in Berlin
https://beusterbar.com/