Oct 15 2024 40 mins
Championing Sustainability: Insights from Sustainable Journalism and Climate Advocacy
In this engaging episode, we explore sustainability in journalism and communication with insights from Gabriel Arthur, editor-in-chief of Sustan and NORR Magazines, and CEO of NORR Agency. Gabrielle shares her journey from freelance journalism to leading magazines focused on environmental impact and discusses the shift towards eco-friendly publishing. We delve into Susten Magazine's outreach strategies, collaborations, and the challenges of green claims legislation. The conversation emphasizes the role of media in explaining complex laws and fostering environmental awareness. Additionally, we discuss collective action against the climate crisis, insights from climate scientist Johan Rockström, and the 'Earth for All' vision. The importance of transparency in supply chains and collaboration in the outdoor industry is highlighted, along with personal anecdotes about the challenges and rewards of sustainability advocacy. Join us to learn about practical steps and the significance of political advocacy in protecting our planet.
00:00 Introduction and Guest Welcome
00:35 Gabriels's Background and Early Career
03:38 Founding of NOR and Susten Magazines
05:40 Strategic Shift Towards Sustainability
08:41 Challenges and Successes in Sustainability Journalism
13:03 Impact of Green Claims Legislation
15:38 Personal and Professional Influences on Change
19:47 Explaining Complex Legislation
20:13 Supporting Sustainability Managers
20:43 Reflecting on Past Collaborations
21:28 Protecting and Empowering Change-Makers
24:07 The Importance of Speed and Scale
25:17 Connecting Positive Change Initiatives
27:13 Personal Reflections and Advice
27:58 Concrete Steps for Individual Impact
31:56 Open Source Solutions in the Outdoor Industry
32:20 Rapid-Fire Questions
37:20 Final Thoughts and Call to Action
Contact:
Gabriel.arthur@norragency.com
https://www.linkedin.com/in/gabriel-arthur-312b605a/