Feb 17 2025 49 mins 2
Is your cold outreach landing in spam?
The rules of email deliverability are changing fast, and if you’re not adapting, your outbound strategy is doomed to fail. In this episode, Margaret Sikora, CEO of Woodpecker, shares her expert insights on email deliverability, domain reputation, and outbound best practices for 2025.
WHAT YOU WILL LEARN IN THIS EPISODE
🔹 The 3 Pillars of Email Deliverability Success
Why technical setup (SPF, DKIM, DMARC) is critical for inbox placement
How email copy quality and engagement signals impact deliverability
The importance of list hygiene & validation to avoid spam traps
🔹 Why "Spray and Pray" is Dead – Micro-ICPs Are the Future
Why highly targeted outreach wins over mass email blasts
How AI & automation tools help personalize at scale
The role of U-to-I ratio (talking about "you" more than "I") in boosting replies
🔹 How to Scale Email Outreach Without Burning Your Domain
The risks of using your main company domain for outbound
How to set up secondary domains & scalable mailboxes for high-volume sending
Why email warm-up is crucial to maintain a good sender reputation
🔹 Why Cold Emailing is Still One of the Most Cost-Effective GTM Strategies
How outbound stacks up against paid ads and LinkedIn outreach
When and how to integrate multi-channel cadences (email + LinkedIn + calling)
The legal side of outbound in Europe – What you really need to know about GDPR
🔹 Practical Quick Wins to Improve Your Cold Emailing TODAY
The one thing you should change every two months to avoid spam filters
The must-have tools for email validation, domain setup, and copywriting
Why iterating your messaging frequently is key to long-term success
** Key Takeaways:**
Deliverability is everything – if your email doesn’t land in the inbox, it doesn’t exist
Targeting is more important than volume – micro-ICPs outperform mass mailing
Domain strategy matters – never send outbound from your main business domain
AI & automation help, but there’s no silver bullet – human strategy is still key
Cold emailing is evolving, not dying – but only for those who stay ahead of the curve
Our Guest:
Margaret Sikora
https://www.linkedin.com/in/margaretsikora/
Our Host:
Julius Göllner
https://www.linkedin.com/in/julius-goellner/
**Unser Werbepartner: **
Float
Restaurant Tipp:
Młoda Polska bistro & piano
https://mlodapolskabistro.pl/
Wrocław, Poland
Recommendations & Sources:
Woodpecker Website: www.woodpecker.co
ARRtist Circus: www.arrtist-circus.com
