Authors of the Pacific Northwest

Episode 37: Susan DeFreitas; Collaborative Editor and Marketing Consultant for Indigo Editing Services: Part 2 of 3.

In This Episode, You’ll Hear:

(Podcast run time 39 minutes)

• :35 - Vikki & Susan start the podcast topic: marketing
• 1:05 - Vikki asks about authors thinking about marketing before writing the book
• 2:10- Susan defines what marketing really is all about for authors
• 3:05 - Susan address writing knowing a genre vs. chasing a trend
• 4:20 - Susan shares a metaphor to get authors started with marketing
• 7:38 - Susan addresses announcements on social media vs. shameless self-promotion
• 8:10 - Susan talks about an author email list
• 15:05 - Vikki & Susan talk about “grassroots” marketing
• 16:20- Susan & Vikki dive deeper into the use of social media for authors
• 22:30 - Vikki & Susan talk about face-to-face marketing
• 28:55 - Vikki wraps back around to author newsletters
• 35:30 - Susan closes the podcast with her top tips for authors regarding marketing

Find out more about Indigo Editing Services:

https://indigoediting.com

Podcast Music Credits:

Title: Amazing Plan by Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0 License

http://creativecommons.org/licenses/by/3.0/

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