Grassroots Marketing

Zzz's Collective is a company focused on creating sustainable smoking accessories in partnership with artists. The conversation began with a brief weather update before moving to a CRM advertisement. Eric Sellew, who details Zzz's Collective's mission to provide artists with a consistent revenue stream and a platform to showcase their work.

They discussed the company's marketing and distribution strategies, which include cold calling dispensaries and operating a direct-to-consumer website, resulting in partnerships with over 500 dispensaries across multiple states. Sellew emphasized the use of sustainable materials and the company's commitment to social impact, noting that over $65,000 has been given back to artists.

Popular products such as rolling papers, cones, and corduroy hats featuring their mascot, Samuel the Sloth, were highlighted. Future plans for expanding into smoke shops and scaling operations were also discussed.