Oct 08 2024 17 mins
Have you ever splurged an absurd amount on something because of a great review or video? I spent $30 on a cookie for my wife’s birthday! That’s the power of user-generated content.
In this week’s episode, we’ll dive deep into user-generated content and user-generated experience and explore how these influence a customer's purchasing decision.
We’ll discuss the importance of making an emotional connection, the pyramid of empathy, why video marketing is so effective, how to transition to a user-generated experience, and more.
Are you curious how you can leverage this marketing strategy for your business?
Tune in now!
Key Takeaways:
Introduction (00:00)
The $30 birthday cookie story (00:44)
User-generated content and empathy in marketing (06:14)
Why video works well as a marketing tool (07:20)
Multiplying your user-generated content (09:17)
From user-generated content to user-generated experience (11:03)
How to create user-generated content (12:49)
Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Connect with Matt Deseno on Facebook and Instagram
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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.