Mar 30 2023 56 mins
Episode 44 is going to be a real fashion treat! In it, we have a fascinating conversation with fashion industry veteran Jen Sidary.
Among our topics are the following:
- How she is contributing to the cohesion of today’s Ukrainian fashion industry with her current venture, ANGELFORFASHION.com, a multi-brand fashion eCommerce website
- Her rise from working a retail position at a Kansas City department store to becoming the store’s footwear buyer
- Her choice to accept a senior position at Zappos over the luxury department store Bergdorf Goodman - and how that decision set her up well for the rest of her career
- What it was like being Andre Leon Talley’s boss at Zappos
- What she learned from working under Vivienne Westwood as the company’s President of Sales for the American division
- And more!
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RESOURCES:
Support Angel For Fashion https://angelforfashion.com/
U Space (Ukrainian fashion store in Barcelona) https://www.instagram.com/uspace.eu/
El Born (Barcelona neighborhood; Jen recommended walking through the neighborhood and finding fashion stores, so here’s a link to help you with that): https://wanderlog.com/list/geoCategory/122636/the-50-coolest-clothing-stores-and-boutiques-in-barcelona
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JEN’S BIO:
As a chief merchant and seasoned e-Commerce expert specializing in luxury fashion, Jen Sidary has led and implemented partnerships between brands and established retailers from around the world, with a career spanning more than three decades.
As an industry veteran and spending much of her time in Ukraine since the end of 2020, Sidary founded ANGELFORFASHION.com in April 2022 a multi-brand fashion eCommerce website to support Ukrainian designers and their companies survive the war. With the mission of nurturing the fashion industry there she also worked across several ambitious projects with USAID Competitive Economy Program as a fashion industry expert showcasing Ukrainian brands at New York and Paris Fashion Weeks.
In 2017, following her role as the President of Sales at Vivienne Westwood America, Sidary founded Ms. Luxe Link, a fashion-consulting agency. As the Chief Executive Officer and Founder for her agency and Angel for Fashion, she mentors emerging and established fashion companies by providing insights into retail trends and refocuses brand KPIs.
Her career first escalated when she became the Head of Zappos Couture in 2009, now an Amazon subsidiary. In this role, Sidary directed marketing, site redesign and supervised all product categories ranging across RTW, accessories, jewelry, and beauty. Under her direction, sales increased from $15 million to $100 million in her seven-year tenure.
Other achievements include the launch of a strategic alliance for Zappos Couture with the late André Leon Talley, the former Creative Director, and Editor-at-Large of Vogue magazine.
Born and raised in Kansas City, Missouri, Sidary moved to Los Angeles to attend FIDM and later returned to Kansas City where she then began her career as a retail buyer for Halls’ department stores.
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