May 06 2024 40 mins 1
Seasonal changes affect home service businesses significantly. So, how do you ensure that your phone keeps on ringing during “shoulder season”?
As marketers, it’s our job to minimize the peaks and valleys as much as possible in a “weather-enhanced” industry. And today’s guest knows that topic all too well.
Joining us on this episode is Nick Rau, a seasoned digital marketing coach at Nexstar Network. With years of experience guiding contractors, Nick is here to explain what shoulder season is and the best marketing strategies for gaining customers even during off-seasons.
If you want to grow your business year-round, this episode is for you.
Tune in now!
Key Takeaways:
- 00:00:00 Intro
- 00:01:15 Meet Nick Rau
- 00:02:51 What is Nexstar Network?
- 00:05:11 The biggest shift in the industry
- 00:09:31 Understanding the “shoulder season” in home services
- 00:12:21 Marketing strategies for shoulder season
- 00:21:39 The value of proactive marketing and long-term planning
- 00:25:54 Leveraging customer data for targeted marketing
- 00:28:50 Google as a pivotal platform in digital marketing strategy
- 00:37:07 Final thoughts
- 00:38:38 Outro
Additional resources:
➡️ Follow Nick Rau on LinkedIn: https://www.linkedin.com/in/nicholasprau/
➡️ Follow me on LinkedIn: https://www.linkedin.com/in/doylebrandon/
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BlueTube is a home services podcast dedicated to all those who want to gain valuable industry insights and grow their home service business.
This podcast is brought to you by Blue Corona: https://www.bluecorona.com/
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