Mar 04 2025 31 mins 1
When you're sending personalized election results to millions of people across hundreds of constituencies, how do you pull it off —especially since results only start rolling in at 2 AM? If you're Jay Oram, Head of Development at Action Rocket, you build a sophisticated system of automation, live data rendering, fail-safes – and sheer dedication – to deliver real-time results straight to voters' inboxes.
About our guest
I love email development, the challenges, the code, the community. Day to day I look after the code me and my team create at ActionRocket.
Ideas you don’t want to miss
(04:03) The process that gives the Action Rocket team the headspace for such diverse clients
(05:23) Why the BBC email strategy is decidedly unique
(08:17) How the Action Rocket team delivered real-time election results to millions on a six-week deadline
(09:57) The one mistake that almost ruined election night emails – and the matrix of backup systems, manual overrides, and late-night troubleshooting that saved the day
(16:23) Why they didn’t use classic first name personalization – and what they went deep on instead
(23:52) What the team learned from the process – and how they’re using it to go even bigger next election period
(28:55) Jay’s favorite brands for email inspiration—and why he reads eversingle email in his Promotions tab
Links from this episode
Take a look at the email we’re talking about today
Check out the amazing work ActionRocket is doing
Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass
Free consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.
Check out Dr. Squatch’s on-trend emails
Connect with Jay on LinkedIn
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Get Nikki's email musings at nikkielbaz.com/subscribe
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