Grassroots Marketing

Grassroots Marketing welcomes Kirill Satanovsky and Julio Casado about Anja Fest's significant growth, from 300 to over 1000 expected attendees. The festival's success is attributed to strong community engagement and a unique blend of music, cannabis culture, and local business support. The expansion requires extensive planning for logistics, sponsors (40+), and community relations, with future scalability considered while prioritizing community focus over industry-scale growth.

Anja Fest has grown from the Anja dispensary's parking lot to a full block party, necessitating coordination with local authorities and vendors. The festival emphasizes showcasing local artists and businesses, fostering a social atmosphere, and has seen increased community support and sponsor interest each year. The founders discussed potential future growth, such as expanding to a park or extending the festival over multiple days, but maintaining a community-focused experience remains the priority.

We also highlight Anja dispensary's product offerings, including flower, pre-rolls, edibles, and delivery services, along with upcoming deals and specials for the 420 weekend. Anja dispensary emphasizes accessibility, quality at various price points, and support for independent, New Jersey-based cannabis companies.