Apr 08 2024 40 mins
Are you looking to take your home services business to the next level?
If you’ve been exploring ways to expand your business, chances are you’ve come across the term paid media. But what even is paid media? Is it still relevant in 2024? And how can you leverage it to grow your business?
Today, we have the answers you've been looking for, courtesy of Kylie Castrucci! Kylie is the Director of Paid Media at Blue Corona and has over 15 years of analytical and creative marketing expertise. With her wealth of knowledge, she's here to explain paid media and show you how to use it effectively for your home services business.
If you want to grow like a pro, this episode is for you.
Tune in!
Key Takeaways:
- 00:00:00 Intro
- 00:02:43 The current state of paid media
- 00:08:28 Platform control and autonomy
- 00:10:38 Advertising costs for home service companies
- 00:16:57 Never put all of your eggs in one basket
- 00:19:02 Advertising strategies for lead generation
- 00:24:04 When is the right time to branch out?
- 00:31:08 What should a contractor look for in a paid media partner?
- 00:33:03 Leveraging data
- 00:39:50 Outro
Additional resources:
➡️ Follow Kylie Castrucci on LinkedIn: https://www.linkedin.com/in/kylie-castrucci-63077531/
➡️ Follow me on LinkedIn: https://www.linkedin.com/in/doylebrandon/
➡️ Ready to level up your home service marketing? Let’s talk: https://www.bluecorona.com/
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BlueTube is a home services podcast dedicated to all those who want to gain valuable industry insights and grow their home service business.
This podcast is brought to you by Blue Corona: https://www.bluecorona.com/
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