Grassroots Marketing

Lauren Fontein shared her career transition from corporate law to the cannabis industry, beginning with gourmet cannabis edibles and later expanding to candies and lollipops to opening The Artist Tree.

Lauren emphasized the early importance of accurate dosing and affordability, even in a less regulated environment. The Artist Tree has since transformed into a retail brand that integrates art and community with sophisticated cannabis lounges. Lauren detailed how they showcase local artists to challenge negative stereotypes and create a welcoming environment.

She also highlighted the success of The Artist Tree's lounges, designed to be inclusive and promote the normalization of cannabis use. The interview covered the challenges of navigating California's complex cannabis regulations, including high taxes and varying local ordinances.

Lauren attributed The Artist Tree's success to conservative growth, fiscal responsibility, and a focus on customer experience.