67. How to Build a Game-Changing Inside Sales Team With Anna Krueger


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Jan 27 2025 55 mins   8

Imagine a team member whose entire focus is connecting with potential clients, uncovering their deepest motivations, and converting conversations into business opportunities—all while you focus on closing deals. That’s the power of an Inside Sales Agent (ISA), and today we’re unlocking the secrets behind this game-changing role.

Our guest, Anna Krueger, is a true master in the art of ISA hiring, training, and performance. Having trained over 2,000 ISAs, Anna has honed a step-by-step system to help real estate teams find the right talent, prepare them for success, and drive extraordinary results. Whether you’re thinking about hiring your first ISA or curious about how this role fits into the future of real estate, you’re about to get a masterclass in how an ISA can get your goals achieved faster.

Anna shares her transformative journey from high school teacher to ISA expert, and dives deep into the frameworks, strategies, and mindsets that separate high-performing ISAs from the rest. From recruiting tips to conversational tools, this episode is packed with actionable insights that will change the way you approach your business.


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