Lead With Your Brand!™

As we all know, Los Angeles has had a challenging start to the New Year. Tune in to hear Jayzen’s reflections on the tragedy and the incredible resilient human spirit that is more alive than ever in LA.

As we jump into the new year, Jayzen is ready to make 2025 your year to achieve your next career breakthrough! over the next couple of months, Jayzen will take a deep dive into each of the Five Steps to Lead With Your Brand. This week.. Step 1: DEFINE YOUR AUDIENCE.

I know what you are thinking. You can work on any team. You can work for anybody. You can work for any company. And you can serve any customer. While that may be true because you have amazing expertise, here is what we know about brands - when you are trying to be everything to everybody, you are really being nothing to no one! You have got to find your target audience. Let’s make it really simple. Think about the people who love you. Who are your raving fans today? Who buys your services? Who promotes you? Who asks you to be on their team? Now, what is the secret sauce between that group of people that you can define as your tribe that your brand can SuperServe.

This week, Jayzen is thrilled to welcome Emily Chang to the show. Emily shares her incredible career journey that has spanned senior leadership roles at P&G, the first executive for Apple in China overseeing retail marketing, CMO of Starbucks China and more. Her insights and practical advice on how to be a leader on any level and move your career forward are invaluable. She is also a best-selling author and the current CEO West for VML.

Guest Bio

Emily Chang

CEO West, VML and Best Selling Author of The Spare Room

Emily is CEO of the NA West for VML, coming from 25 years of experience spanning QSR, Retail, Hospitality, Creative, Tech, and FMCG industries. She holds an exceptional track record of accelerating global brands which began at P and G. Over 11 years, she worked across all three business units spanning upstream design, retail, and digital marketing, and based in Cincinnati, Fayetteville, and Guangzhou.

She then moved to Apple as the first executive in China overseeing Retail Marketing for APAC, opening new stores and developing the Apple Asia retail operating model. Later, she joined IHG as the Chief Commercial Officer for Greater China where she led a team of 5,400, launching a new brand and crafting new partnerships to become the #1 hotel brand in China.

Drawn to the best of CX and CRM, Emily joined Starbucks in 2017 as CMO of China, where she oversaw all commercial functions and led the teams that brought digital experiences to life like the Shanghai Roastery Augmented Reality, Starbucks Delivery, and Digital Gifting. Five years ago, Emily became CEO of McCann Worldgroup in China, where she transformed a 450-member team across four agencies in three offices to deliver five-year highs in record revenue and OIBI.

Emily believes passionately in living with intention and leading with authenticity. She published a best-selling book called “The Spare Room,” and speaks at industry-leading events like TEDx and Fortune Most Powerful Women. Emily is a member of YPO and has also served on non-profit boards, including most recently with SOS Children’s Villages.

Links

To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com