Apr 24 2024 50 mins
In this episode, Darren Reinke sits down with Michael Burns, a serial entrepreneur with a diverse background ranging from tech recruiting to cannabis farming. Michael shares his journey to becoming a multifaceted business leader, emphasizing the pivotal role sales has had on his career, the power of showmanship, and how the Grateful Dead's philosophy influences his approach to business.
Show Notes:
- How Michael started and continued his diverse entrepreneurial journey [00:37]
- An overview of Michael's early ventures, from lemonade stands to T-shirt sales [01:05]
- Lessons learned in tech recruiting and the importance of management [02:17]
- How Michael broke into cybersecurity and sales enablement for SaaS companies [09:36]
- The significance of sales skills in entrepreneurship and leadership [13:52]
- Building operations and the 'tribe' mentality in startups [23:41]
- How Michael created a strong personal brand [23:57]
- Why Michael believes operations is the spinal cord of a company [27:28]
- The concept of 'Candelabra Way' and the essence of showmanship [32:16]
- Developing greater showmanship and becoming more engaging [35:34]
- The 'Shield, Diamond, Love' framework explained [43:58]
- Michael’s Next Steps [49:17]
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