The Obvious Choice

Apr 02 2025 19 mins 3

Other Episodes

It's been almost two months since The Obvious Choice was released. Lots of people have been asking me how it's been going. If I'm honest, my answer is "not great". I've been disappointed with sales and so has my publisher.

I'm sharing five crucial lessons I've learned from this experience. Not to complain, but to illuminate the path for anyone bringing something valuable into a noisy world.

Whether you're launching a product, sell a service, or creating art––these five lessons transcend any specific field.

Read the full article here: https://www.theptdc.com/articles/my-book-launch-didnt-go-all-that-well-really

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter

Who Am I?

Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.

Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe

Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds

Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen

Follow me on social media:

Instagram: https://www.instagram.com/itscoachgoodman/

X: https://x.com/itscoachgoodman

LinkedIn: https://www.linkedin.com/in/jon-goodman/

Timestamps

0:00 What I learned from my book launch bombing?

0:49 Five crucial lessons I learned from this experience

1:04 Lesson 1: Positioning: The Art of Framing Value

3:42 Lesson 2: Audience: Quality over Quantity