May 17 2024 1 mins
Welcome to Short Podcasting Tips by Podcast Branding.
Simple advice to help your podcast succeed.
Episode 13 - Promote on Social Media:
If you want your show to grow, people must know about it.
You can shout about your show from the rooftops, but that will only get you so far, probably with a few angry words thrown back at you.
The easiest way to get the word out about your podcast is by harnessing the power of social media.
Platforms like Twitter or X, Instagram, TicTok, Facebook, and LinkedIn are your best friends.
Go to the platforms where your audience is. If you target business people, try LinkedIn. If your audience is Gen Z, TicTok may be your best fit.
Figure out what platform or platforms your target audience frequents, and start there.
Share your episode releases, share quotes and knowledge from your show, and insights from your guests.
Every podcast episode contains numerous opportunities to post great content on your social media platforms of choice.
Social media also allows you to engage with your audience. Use it to build a community around your podcast.
Social media is your promotional playground. The more people who know about your show, the more word about it will spread around.
If you need help designing your social media branding, visit podcastbranding.co, where I offer custom-designed social media banners and templates branded to match your podcast.
I would love to work with you to develop your show’s branding.
After all, they see you before they hear you.
Mark Des Cotes
Podcast Branding Specialist