On this episode, Bill Falconer interviews Tom Kirkman with RodMaker Magazine to discuss the topic of rod action, power, and speed, and how to objectively measure and understand these characteristics using the "Common Cents System" developed by Dr. William Hanneman. The system provides a universal, relative scale to compare rod blanks across manufacturers and categories. It involves measuring the weight required to deflect the rod tip a specific distance, which gives the "Effective Rod Number" for power and the "Action Angle" for initial flex. This allows anglers and rod builders to match rods to their preferences and needs, rather than relying on subjective marketing terms. The podcast also discusses how trimming rod blanks affects action and power, and the importance of understanding rod speed and efficiency.