Jan 25 2025 44 mins 2
Today's guest is a biggie! Tom Forsythe was one of the brilliant people behind Sainsbury's Future Brands program, a pioneering program designed to help challenger brands thrive in retail.
He's now back in the world of challenger brands as the Managing Director at Good & Proper Tea along with founder and wife Emilie Holmes.
In this conversation we dig into:
- Tom's early career experience at PwC
- Why accelerators & incubators are so important for the industry
- Potential watch outs brands need to be aware of when joining these programs
- What it's like to be back the other side as a challenger now battling it out in the sector against some big competition
- What Good & Proper Tea do differently to stand out, from events, to positioning, to sourcing etc
And SO much more...
As always, thanks for tuning in and let me know what you thought of this episode here or in the comments below!
Also, check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD.
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Intro Jingle Credits to All Good Folks - Free Flowin' from Uppbeat
