SaaShimi

Pablo discusses the role of operating partners, sales orgs, and his book What a Unicorn Knows.

BIO

Pablo Dominguez focuses on partnering with Insight’ Partners' portfolio companies to build and scale effective commercial teams through the application of proven and repeatable go-to-market and operational best practices. He brings over 20 years of experience working on Salesforce effectiveness engagements across startups and various global 2000 companies.

Prior to joining Insight, Pablo was the Vice President of Global Business Operations and Customer Experience at NYC-based startup AppNexus. AppNexus is a leading independent ad tech company which was acquired by Xandr (division of AT&T) in 2018 for approximately $2B. Pablo joined AppNexus in 2014 and was responsible for building a Business Operations organization which provided support for Sales, Services, Marketing, and Product Line teams as well as driving annual strategic planning and key initiatives across AppNexus.

TIMESTAMPS

01:15 Intro

06:05 Main issues Pablo sees post-acquisition

07:55 Dynamics between Operating Partners and Management

09:45 Go-to-Market Fit

12:15 KPIs based on the company stage

13:15 Coming up with a quota

18:35 Failures: Leadership or Talent fault?

22:55 Industry Changes over the past 5 years

25:15 Sales Teams Going Through Layoffs

28:00 Product disruption

29:15 What a Unicorn Knows

31:15 Strategic Speed

33:55 Pablo’s tech stack