103: EP 103: Deeper Than Dough - Russ Warner & Ghost Longboards


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Jan 15 2025 30 mins  
In this episode, Bennett Maxwell chats with Russ Warner, CEO of Ghost Longboards, a custom clear longboard company from Pleasant Grove, Utah. Russ talks about how he turned his love for skating into a thriving business, starting with a homemade plexiglass board from his neighbor.

Hear how a viral TikTok video brought in thousands of orders overnight, leading to a whirlwind of production chaos, pop-up workstations in his house, and a crash course in scaling fast during COVID. Russ also shares valuable lessons on launching a business, adapting to customer needs, and the importance of hard work.

If you’re curious about longboards or just love hearing real stories of building a business from scratch, this episode is a must-listen.

Connect with Russ

Website: www.ghostboards.com

Email: [email protected]

Connect with Bennett

Instagram: @bennettmaxwell35

LinkedIn: linkedin.com/in/bennett-maxwell-703717126/

Subscribe to Deeper Than Dough

Apple Podcasts: https://shorturl.at/bjozA

Spotify: https://shorturl.at/klE37

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