120: #120 How to Play to Your Strengths and Build a Business You Love


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Feb 26 2025 27 mins  
When I first started my business 13 years ago, I followed conventional advice - scaling, hiring a team, aiming for a million-pound business. But I quickly realised that managing a team wasn’t for me. It was a tough transition, but it taught me invaluable lessons about building a business that actually fits the life I want to live.

Self-awareness is crucial: Just because you can do something doesn’t mean you should. Recognising what energises you vs. what drains you is a game-changer. You don’t have to do what everyone else is doing. Whether it’s social media, video marketing, or scaling your team - choose what aligns with you.

In This Episode, You'll Learn:


  • Why self-awareness is key to creating a sustainable business

  • How to structure your business around your strengths and personal preferences

  • The importance of defining success on your own terms

  • How to evaluate what’s working for you and what’s draining your energy

  • Practical exercises to help you refine your business strategy


Resources Mentioned:


  • 📝 Escape the Overwhelm Guide – Simplify your business and focus on what truly matters.

  • 📩 Weekly No-BS Emails – Business tips and insights delivered straight to your inbox.

  • 🎢 Join Confidence to Grow – Build the business you truly love with my support.


Connect with Me:


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