S2 Ep408: April 7, 2025 | Entrepreneurs and Solopreneurs | Build a Better Business | BBB Your Website


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Apr 07 2025 57 mins  

REPLAY | Entrepreneurs and Solopreneurs | Build a Better Business | BBB Your Website — Make Your Customer the Hero



In this impactful Build a Better Business session inside the Kathy Binner International Academy, we focused on one of your most essential business assets — your website — and how to transform it into a client-converting machine.

The key takeaway?

Your website isn’t about you — it’s about your customer.

When you position your customer as the hero of the story and yourself as the trusted guide, you create a powerful connection that inspires action.

We explored how to BBB Your Website by making it:

Clear – so visitors immediately know what you offer and how it helps them

Compelling – so they feel seen, understood, and motivated to take the next step

Conversion-Ready – with simple design, strategic calls-to-action, and strong trust-builders

We broke down the must-haves:

📌 A homepage that speaks to your customer’s pain points and goals

📌 An “About” page that positions you as the guide with the roadmap to their success

📌 Seamless navigation, engaging lead magnets, and real-life testimonials

This session was full of live examples, free tools, and practical steps — all designed to help you create a website that works while you sleep and leads your ideal clients straight to your door.

Watch the replay now and start building a better business, one page at a time.

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What we’re about



Join the Conversation:

https://us06web.zoom.us/webinar/register/WN_vDbt-JDsQCKIuNVvb1828g



Connect with our FREE Replays, Courses, and Masterminds:

[Entrepreneurs & Solopreneurs | KATHY BINNER INTERNATIONAL ACADEMY (teachable.com)](https://kathybinnerinternationalacademy.teachable.com/p/entrepreneurs-and-solopreneurs)



How to Build a Better Business:





  • VPS - Value Proposition Statement

  • Storytelling is Marketing

  • Serving is Selling

  • Website Platform & Design

  • Creating a FREE First Base Offer

  • Creating a Mid-Level Second-Base Offer

  • Creating a Third-Base Core Offer

  • Creating a 'Go Celebrate' Home Run Offer

  • Social Media Made Easy

  • Start a Blog

  • Start a Podcast

  • Overcome Your Fear of Public Speaking


Don't miss out on this enriching series of Zoom calls, where we'll cover a wide range of topics week by week. It's a fantastic opportunity to learn, share, and connect with others who are equally enthusiastic about these subjects. Join us and look forward to a dynamic and informative journey!

Connect with Kathy: https://linktr.ee/KathyBinner

Connect with Cheri: https://www.cheridotterer.com

REFERENCES:

www.kathybinner.com

www.cheridotterer.com

www.moneymaxaccount.com/mbcoaching

linda-thomas.com

topcreative.ca