Feb 18 2025 16 mins 3
In this episode, host Julie Hood shares some of the most common mistakes experts and advisors make when marketing their businesses - so you can avoid them! These mistakes are pulled from the free ebook, Leadsology, by Tom Poland. Get the book and the links at https://CourseCreatorsHQ.com/230.
LINKS MENTIONED
Get the full Leadsology ebook by Tom Poland for free - along with all 16 mistakes and the 10-Step In Demand Lead Generation Model (aff. link) at:
https://CourseCreatorsHQ.com/LeadsologyEbook
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KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
As noted in the Leadsology ebook (get all 16 mistakes here).
Mistake #1: Putting tactics before strategy.
Mistake #2: Random acts of marketing.
Mistake #3: Relying on word-of-mouth marketing.
Mistake #4: Copying a high-flow model.
Mistake #5: Offering a traditional service.
Mistake #6: A failure to niche.
Mistake #7: A failure to respect pipeline principles.
Mistake #8: Lack of lead generation scalability.
Mistake #9: Failure to establish know, like and trust (per Julie: and belief!)
Mistake #12: Thinking that cheaper prices will increase demand.
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2025PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
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