Apr 15 2025 47 mins 5
Her fans call her "The Queen of Air Fryers." She gave away recipes. Her fans demanded a cookbook. One $15 PDF later, Cathy Yoder had a 5-figure launch weekend—and she hasn't looked back. With over 700K subscribers, Cathy built a content-powered Shopify business that turns viewers into superfans (and customers).
In this episode, Cathy breaks down:
- How to use YouTube as your #1 lead-gen channel
- Building products based on comment section gold
- What flopped, what worked, and why done > perfect
- Integrating YouTube with Shopify for seamless sales
If you're a creator, a merchant, or both—this is the funnel playbook you've been waiting for.
Sponsors:
- Zipify – Build high-converting sales funnels
- Cleverific – Smart order editing for Shopify
- Boost AI Search & Filter – AI-powered search that converts
Work with Kurt:
- Grow your Shopify store with me → ethercycle.com/apply
- See how we help stores grow → ethercycle.com/work
- Get my Shopify newsletter → kurtelster.com
