Jun 07 2023 34 mins
Rebecca gets practical about how founders can reimagine their tech stack to optimize for revenue-driving activities. Rebecca brings her own experience as a founder, as well as background working with Fortune 500 companies, to deliver timely recommendations for managing their tech and data investments. In order to eliminate silos and reduce bloat in the tech stack, leaders need to reverse engineer how their customers interact with their teams and technology, and prioritize the investments that most directly attach to revenue.
Rebecca Clyde is the co-founder and CEO of Botco.ai. The company’s genAI Chat Cloud enables conversations between businesses and their customers that are engaging, personalized and insightful.
Ms. Clyde is an accomplished business leader with unique expertise in marketing automation and company building. Prior to Botco.ai, Clyde founded Ideas Collide, an Inc. 5000 digital agency now in its 15th year serving Fortune 500 companies. She was previously a digital strategist at Intel and holds an MBA from Arizona State University.
TRUTHS OF THE DAY
REBECCA: REMOVE DUPLICATES TO SOLVE ISSUES FOR THE ADMINISTRATION AND FOR CLIENTS
“It's such a hard decision to make for folks to decide to go get care for their mental health, or for a potential addiction problem that they might be having. It's a huge step for them. And we should remove any barrier, and certainly not make the data be the problem along the way if anything.”
REBECCA: CUSTOMERS JUST WANT A GOOD EXPERIENCE, THEY DON'T REALLY CARE ABOUT YOUR CRM
“I like to take a very customer-centric orientation as well because honestly, I know everybody uses Salesforce or some type of CRM, we believe it's imperative. But your customer doesn't interface with it, they don't actually use it. And in fact, they may not care if you use Salesforce or a CRM or not, that's not what they're going to be experiencing.”
Connect with Rebecca and learn more about his work:
LinkedIn: https://www.linkedin.com/in/rebeccaclyde/
botco.ai: https://botco.ai/
Connect with Evan to learn more about Syncari and The Distributed Truth podcast:
Evan Dunn | Syncari | Syncari.com
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