From commodity to specialty: Gaucha Specialty Coffee’s dedication to quality and sustainability. With Matthew & Caroline Seibt Kruse


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Sep 24 2024 50 mins  

Key Takeaways:

  • Introduction to Gosha Specialty Coffee and the Site Crews' background as a Brazilian coffee farming family.
  • Challenges in establishing relationships and building credibility with American coffee roasters as a new player.
  • Transitioning the family farm from a quantity-focused to a quality-focused operation.
  • Experimenting with different coffee production and post-harvest drying methods to improve quality and cupping scores.
  • Importance of the local cooperative in providing quality control, processing, and storage services.
  • Operational challenges like inventory management and affording specialized equipment.
  • Sustainability initiatives on the farm, including integrated dairy operations and renewable energy.
  • Growth goals and plans to continue expanding direct trade relationships with specialty coffee roasters.
  • Advice for other coffee producers looking to enter the specialty coffee market.
  • Personal coffee preferences and upcoming industry events for Gosha Specialty Coffee.

Matthew Kruse & Caroline Seibt Kruse

Gaucha Speciality Coffee

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