How to Get the Best Outcome for Your Startup While Fundraising | Camila Noordeloos from Grand Ventures


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Jan 28 2025 56 mins  

🕰️ Timestamps:

00:00 - Introduction

00:44 - Having Multiple Term Sheets

04:39 - Real-Life Fundraising Scenarios

07:27 - Strategies for Effective Fundraising

11:08 - ‘Best Outcome’ when Raising Funding

14:10 - Single v/s Multiple Term Sheets

18:33 - How to secure Multiple Term Sheets

25:37 - Role of Investors in Fundraising

30:15 - VC Support in Fundraising

34:07 - Timing and Control in Fundraising

38:35 - Managing Investor Relationships

41:41 - Delaying Dataroom is a Negative Sign?

43:59 - Prioritizing & Qualifying Investors for Intro Calls

47:25 - Purpose of Intro Calls

51:51 - Do well-run fundraising processes correlate with company success?

54:44 - Communicating through the Fundraising process

56:14 - Conclusion

About
Camila is a General Partner at Grand Ventures. In this role, she identifies promising investment opportunities across the firm’s sectors of interest, works closely with portfolio companies on strategy development and implementation, and spearheads fundraising and operations for the firm.

Camila has 12+ years of venture capital, consulting, and corporate experience. Prior to Grand Ventures, Camila worked at General Electric holding management positions within finance, portfolio management and business strategy. She spent six years at GE Ventures, playing a crucial role in building the foundation for it to become one of the most active corporate venture capital firms in the country, and managing a portfolio of over 150 investment companies. She has also held operational roles in startups, including an extensive project with Zinc, a GE Ventures portfolio company acquired by ServiceMax, and Imaginare Studios, a company she co-founded with two MBA colleagues.

Her recent recognitions include being named a Venture Capital’s Rising Star 2024 (PEI), 50 Most Influential Women in West Michigan (Crain’s 2024), and 39 Most Important VCs in the Midwest (Insider 2022).

She is a class 27 Kauffman Fellow and currently serves as a Board Director of the Michigan Venture Capital Association. Most recently she co-founded the Great Lakes Venture Capital Association.

Camila earned a BBA from the Universidade Federal da Bahia in Brazil and received her MBA from The Wharton School at the University of Pennsylvania.


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