Choosing the Right Partner


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Mar 07 2025 15 mins   1

In this episode of the CanadianSME Small Business Podcast, hosted by Maheen, we explore how private equity can be a game-changer for small business growth. Many entrepreneurs rely on traditional financing, but private equity offers not only capital but also strategic expertise to scale their businesses effectively.

Joining us is Terry Freeman, Head of Investments at ATB Private Equity LP, who has decades of experience in helping businesses grow—from private ownership to public listings on the TSX and NYSE. Terry shares insights on how private equity works, what to consider when selecting an investment partner, and how to prepare your business for investment success.

Key Highlights:

🔹 Private Equity as a Growth Strategy – How private equity offers more than just funding by providing strategic guidance, operational expertise, and industry connections.

🔹 Key Differences Between Private Equity and Traditional Financing – Why private equity can be a powerful alternative to loans and how it supports long-term business growth.

🔹 Choosing the Right Private Equity Partner – Factors small business owners should evaluate, including industry alignment, investment approach, and value-add services beyond capital.

🔹 What Private Equity Firms Look for in Small Businesses – The financial, operational, and leadership qualities that make a business attractive for investment.

🔹 Preparing Your Business for Investment – Essential steps to ensure your business is financially and operationally ready for private equity, from financial transparency to scalability.

Special Thanks to Our Partners:

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Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation