Dec 15 2023 33 mins
The ocean absorbs about a third of human-caused climate emissions, provides 50% of the oxygen we we breathe, 15% of the animal protein that we eat, and it can be as much as 50% of the food source for many nations. It also provides livelihoods for some 3 billion people globally in the “blue economy.”
And yet, at this moment, UNESCO says that it's possible we'll lose 50% of marine life and species by 2100, and the UN Environment Programme says that there will be more plastic in the ocean than fish potentially by 2050.
Protecting the ocean and harnessing its potential for humanity is crucial for our very survival, yet so many people have very little understanding of its wonders.
With that in mind, we invited two experts we've worked with over the years to talk to us about the role of brands and storytelling to capture imaginations and shift consumer behavior to protect and regenerate the ocean. At a time when progress on climate action feels so fraught, it’s exciting to be reminded of the great frontier of possibilities that lies beneath the blue.
Tune in to learn:
- The many ways humanity is inextricably linked to the ocean
- How to make distant (and sometimes mysterious!) issues exciting and relevant for people
- The win-win of sustainable seafood and the role of product certifications
Our Guests:
Vikki Spruill is President and CEO of the New England Aquarium and its research and conservation institute powering science and education to advocate for vital and vibrant oceans.
Nicole Condon is US Program Director at the Marine Stewardship Council, working to protect and promote sustainable seafood at every level – from the ocean to our dinner plates.