Jul 23 2024 31 mins 1
In this episode of SuperMarketers.ai, we dive deep into the world of AI-powered social media moderation and engagement with Matthew McGrory, CEO and Co-Founder of Arwen.
Matthew shares his expertise on creating safer online spaces for brands, boosting engagement, and effectively leveraging AI tools in marketing strategies.
From practical insights on using retrieval augmented generation (RAG) to conducting AI experiments and balancing human oversight with AI automation, this episode is packed with valuable information for marketers looking to level up their social media game.
What you'll learn:
How AI-powered content moderation works and its importance for brand safety
Techniques for using retrieval augmented generation (RAG) to provide brand-specific responses
Strategies for balancing AI automation with human oversight in social media management
Tips for effective prompt engineering and human-reinforced learning in AI tools
How to use AI for creative storytelling and more efficient marketing campaigns
This episode offers a comprehensive look at how AI is transforming social media marketing, providing both theoretical knowledge and actionable advice for marketers at all levels.
Thanks to our sponsor, Landbot. Save time for your teams and cut operating costs automating conversations across the entire customer journey.
https://bit.ly/4dRYGJw
Matthew shares his expertise on creating safer online spaces for brands, boosting engagement, and effectively leveraging AI tools in marketing strategies.
From practical insights on using retrieval augmented generation (RAG) to conducting AI experiments and balancing human oversight with AI automation, this episode is packed with valuable information for marketers looking to level up their social media game.
What you'll learn:
How AI-powered content moderation works and its importance for brand safety
Techniques for using retrieval augmented generation (RAG) to provide brand-specific responses
Strategies for balancing AI automation with human oversight in social media management
Tips for effective prompt engineering and human-reinforced learning in AI tools
How to use AI for creative storytelling and more efficient marketing campaigns
This episode offers a comprehensive look at how AI is transforming social media marketing, providing both theoretical knowledge and actionable advice for marketers at all levels.
Thanks to our sponsor, Landbot. Save time for your teams and cut operating costs automating conversations across the entire customer journey.
https://bit.ly/4dRYGJw
