Jan 01 2025 20 mins 8
Are you struggling to get your marketing to connect with the right people? It might be time to shift your focus from strategy to sequence! In this episode of Sequence Over Strategy, Michelle Warner explains why the sequence of actions in your marketing—specifically, the awareness stage—is more important than the strategies you use. She breaks down how to build impactful relationships with your audience by focusing on three key components: what you say, who you say it to, and the strength of the trust transfer. By mastering these, you can create a powerful awareness strategy that sets the stage for long-term success in relationship marketing.
Check out the full episode at TheMichelleWarner.com
