Feb 04 2025 38 mins 3
Join Ross as he sits down with SEO expert Cyrus Shepard to explore why brand building has become essential in today’s search landscape.
Cyrus shares what happened when he disavowed every inbound link on his site, why Google seems to reward authenticity over traditional SEO tactics, and how focusing on experience and trust can give you the edge in the ever‐changing SERPs.
Show Notes:
00:00 Welcome Cyrus and brand swag
01:10 The Bold Move: Disavowing Every Inbound Link
02:00 Aftermath: Results of the Disavow Experiment
06:17 When the Disavow Tool Still Matters
08:44 Contrarian Takes & Being ‘Right’ in SEO
09:43 Why Google Wants Real People
14:21 SERP History & Competitive Analysis
20:00 Over‐Optimizing vs. Brand Building
Show Links:
- Zyppy's Disavow Experiment
- Tom Capper on Brand Authority
- Ahref’s SERP history feature
- Cyrus on Bluesky
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
