Sep 24 2024 37 mins 1
John Azoni, executive producer at Unveild and host of the Higher Ed Storytelling University podcast, joins FYI host Gil Rogers to talk about the power of video in higher education. They delve into the nuances of creating engaging, authentic video content to connect with students and alumni.
John shares insights from his journey, strategies for effective video production, and tackles the challenge of avoiding cringe-worthy content. The conversation covers various video formats, from TikToks to long-form narratives, and stresses the importance of genuine storytelling in your higher-ed marketing efforts.
For Your Institution Podcast is a production of Mongoose Research.
Introduction and Welcome | 00:00
Dog Stories! | 00:28
Discussing Video in Higher Ed | 03:47
John Azoni's Background and Journey | 04:10
Challenges and Strategies for Video Content | 06:04
Creating Authentic and Engaging Content | 12:25
Balancing Trends and Authenticity | 30:22
Final Thoughts and Contact Information | 36:01
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