Jul 11 2024 76 mins 1
Visuals: https://getbehindthebillboard.com/episode-75-phil-and-graham
Episode #75 features Phil Cockrell & Graham Storey.
Humble, funny, gracious and massively talented, Phil & Graham have quietly created some of the most iconic billboards of the past 30 years.
In that time they have won most major awards including 4 Cannes Golds, 5 BTA arrows, 7 Campaign Poster awards and 26 D&AD in book entries.
It seems a bit of a crime that we haven’t had them on the show before. But due to various circumstances / holidays / other guests taking their slot, we’ve only just got them on.
It’s worth listening for the Nike work alone. Phil flying to the south of France to meet Eric Cantona as ‘research’ for the redemption poster is a classic ‘someone’s got to do it’ story. But it was nothing compared to how the team met Peter Hull the Paralympian who’d run the marathon and became the inspiration behind one of Nike’s greatest posters ever.
Then there was Yellow pages, Toblerone, Virgin Atlantic, The Times and more.
Every campaign oozing simplicity, craft and class.
Thanks gents for coming on and sharing your incredible history. Long may it continue.
