Lead Agent Empire: Real Estate Agent Marketing & Business Management

9: Building an Email List for Your Real Estate Business


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Jan 16 2020 27 mins   2
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Learn how to build a strong, responsive email list and find out what CRM tools you need to take your real estate business to the next level. In this episode, we share our tips and tricks for creating, grooming and expanding your client email lists.

"You have to have that pipeline coming up for potential people to replace things that fall through...just plan for that and the best way is to have a really strong email list." - Alessandra

Top Takeaways:

  • Why email lists are gold in real estate.

Optimizing your email list can help you to engage new clients and keep you in the minds of clients you’ve worked with before.

Tools you can use.

Check out these suggestions for organizing and maximizing your email list

  • AWebber
  • Mailchimp
  • Convert Kit
  • Active Campaign (Our personal favorite!)

How To Build A List From Scratch.

Bring value to every interaction with your leads. Give them a reason to sign up by using lead magnets and offering content you know, based on their demographics, they’ll likely find value in. Make sure you have a way to opt-in to your services and connect it to CRM integration.

Engaging the List You’ve Got.

Stay in regular contact! Here are some content to share:

  • Newsletters
  • Success stories
  • Social media links
  • Reviews on your page
  • News specific to your market
  • What's happening in the neighborhood
  • Selling and buying timeframes
  • Explain processes of home buying and selling

Episode Highlights:

  • [00:07] Intro
  • [01:16] Why email lists are gold in real estate.
  • [02:36] Touch Points and how they differ for each client.
  • [04:10] Finding a balance and sale cycle customizing.
  • [06:19] Tools you can use
  • [09:55] Avoid spamming.
  • [12:24] Automation and CRM advice
  • [15:23] Grooming your list
  • [16:44] How to build a list from scratch.
  • [18:11] Landing page builders:
  • [21:50] Maintaining and engaging your list.
  • [22:43] Personalizing your CRM
  • [26:08] Show summary & Outro
  • [26:34] Learn more at agentgrowthacademy.com/waitlist

  • The value in going “live” and starting conversations.
  • Ways to build and keep reviews on multiple platforms.
  • Automation and time management advice.

Resources Mentioned:

Connect:

Find the perfect gift for your clients, friends, family members, and everyone else at https://rejoy.co/

Join our Facebook group at https://www.facebook.com/groups/REGrowthNetwork/

Download a free Social Media Calendar to help you know what content to create regularly so you can be in front of your contacts regularly: http://leadagentempire.com/social-media-calendar

Leave us a voicemail question we can feature on the show: https://leadagentempire.com/voicemail/


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