Episode Notes
Ted speaks with Kaitlyn Wolfe, founder of Iconic, a design build firm located in Scottsdale, AZ. A newer builder in the market, she highlights the importance of work-life balance in the industry and the need for continuous growth and adaptation in business. Kaitlyn discusses her approach to managing her time and projects, as well as her journey in the design industry. She emphasizes the importance of staying organized and also shares her experience working on various types of projects, from small remodels to large-scale renovations, and the turning point in her career when she realized she had something special. She discusses her passion for both residential and commercial design and her plans to focus on projects that align with her aesthetic vision. Kaitlyn also highlights the importance of being open to change and having a positive mindset in a fast-paced industry. Join Ted as he hears a new perspective in an aging industry.
TOPICS DISCUSSED
- 01:05 Introduction and Background
- 03:00 Starting a Business Based on Passion
- 04:35 Embracing Change and Building a Strong Team
- 08:08 The Importance of Face-to-Face Communication
- 11:50 Finding Inspiration and Recharging Through Travel
- 16:25 Setting Goals and Celebrating Success
- 19:30 Mastering Time and Project Management
- 23:45 Finding Success in Residential Design
- 28:35 Owning a business is hard
- 32:11 How do you see the business growing?
- 39:22 Exciting Projects Coming Up
- 43:10 Building a Strong Team and Cultivating Growth
CONNECT WITH GUEST
Kaitlyn Wolfe
KEY QUOTES FROM EPISODE
- "I think I just went into it like, this is my passion, this is what I love to do."
- "It's important to constantly look at your processes because you're going to change over time."
- "Face-to-face is always going to trump every other type of communication."