Feb 24 2025 50 mins
In this episode, I’m joined by the brilliant Loni Nelson, co-founder at Imlo Studios, a specialist funnels agency. Loni shares her journey from saying yes to everything as a service provider to carving out a niche that not only lights her up but also delivers incredible results for her clients.
We talk about the fears that come with specialising, especially the worry of being "too niche", and how Loni overcame imposter syndrome to build an offer that feels fully aligned. She also walks us through the process of refining her signature offer, Funnel Revolution, inside Dreamium, and how that work has helped her create more revenue, clarity, and confidence in her business.
If you’ve been struggling to own your expertise and price your services based on real value (not just a guess), this episode is packed with insights you don’t want to miss.
What You’ll Learn in This Episode
- How Loni transitioned from a generalist to a sought-after funnel specialist.
- The fears she had about niching down and how she moved past them.
- How her signature offer, Funnel Revolution, helps clients increase conversions by 35%.
- Why pricing based on facts (not fear) changed everything for her agency.
- The mindset shifts that made the biggest impact on her confidence and success.
"We don’t see our own brilliance when we look in the mirror. Sometimes, you just need the right support system to remind you that you are the expert."
Connect with Loni:
https://www.instagram.com/imlo_studios/
Gates for Dreamium open on 26th February: https://ceelslockley.co/dreamium
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Learn more about the different types of offers and map out your offer ecosystem:
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Join my group program for service providers who want to design a profitable offer suite over 6 months:
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