The Sharpest Tool™

In this episode of The Sharpest Tool, the hosts Josh Smith (JRP) and Nicholas Bosco, talk about the importance of setting a clear target and understanding the investment required to reach it. They also discuss how Scorpion’s new Growth Advisor tool can help businesses identify the best way to allocate their marketing budget. The episode concludes with a discussion of the importance of attribution and how to track the results of your marketing campaigns.

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