The Courageous Podcast with Ryan Berman

Nicole Zube’s journey is one defined by grit, growth, and transformation. As the EVP and Chief HR Officer at SpartanNash, Nicole leads with integrity and a commitment to making an impact, particularly through fostering a "People First" culture. In her conversation with Ryan, she shares how embracing challenges, taking on tough jobs, and remaining coachable has shaped her career. Nicole also discusses her “four G’s” —Growth, Grit, Gratitude, and Greatness—and the powerful impact these core values have on both personal and team development. Together, they explore the complexities of transforming the culture of a century-old company and the rewarding process of helping associates feel heard, included, and valued.