May 31 2024 27 mins
In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the importance of building relationships in marketing and how AI tools can aid in this process. She emphasizes that while traditional marketing strategies often fail, integrating AI tools can transform marketing efforts. Donna covers various AI tools like ChatGPT, Descript, and Canva, highlighting their benefits in audience research, content creation, and engagement. She also offers practical advice on setting objectives, managing multiple touchpoints, and ensuring data privacy. The episode aims to help marketers transition from broad, generic promotions to tailored, relationship-focused strategies.
They touch on-
- How AI tools can transform B2B marketing by building relationships
- Customer-centric messaging
- Know the audience through research and personalized messaging
- Building and maintaining long-term business relationships
- Challenges marketers face, such as lack of time and managing multiple touchpoints
- Introduction to various AI tools like ChatGPT for research and content personalization
- Best practices for using AI tools, including setting objectives and ensuring the content reflects the brand's voice
- Utilizing tools like Descript for video editing and Canva for graphic creation and engaging content
- Warnings about the use of AI tools regarding proprietary information and data privacy
If you would like to continue this conversation, please feel free to contact Donna Peterson at [email protected].
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Links to platforms mentioned-