Mar 11 2022 60 mins 2
Talk about a power-packed episode! Host Rachel Wilson Thibodeaux is joined by Janene Liston, architectural engineer-turned- business owner, certified pricing specialist and consultant. Key topics addressed here:
- When higher prices are NEEDED for sustainability
- High ticket vs low ticket pricing
- The mistake so many marketers make with pricing and what they should be doing instead
- Why some businesses and marketers should not be offering Black Friday sales
- Find out what percentage of small businesses are barely breaking even or operating at a loss...hint: it's a little scary
- Fascinating mindset shifts needed to raise your prices with confidence and more!
Janene's website: www.thepricinglady.com
Find Janene on most platforms, including Facebook, Instagram and Twitter @thepricinglady
Get your Cheat Code-7 Ways to Stand Out In Your Industry and Command Higher Prices absolutely FREE at www.bit.ly/standout7
Follow the podcast on Instagram @getoutthewaypodcast and follow Rachel @rachel.theswagstrategist You can also connect with Rachel on LinkedIn at www.linkedin.com/in/brandstrategyexpert
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