Dec 03 2024 29 mins 1
In episode #126 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Heath Pearce, the President of For Soccer and a former defender on the USMNT.
For Soccer just released a new fan insights report called the 2023-24 United States of Soccer Report that analyzes topics like demographics, fan characteristics, factors that shape soccer fandom in the U.S.
The 2024 key findings include:
- 🏆 ‘New Arrivals’ - aka respondents who indicated having been soccer fans for 5 or fewer years - have grown by 57% since last year
- 📈 More than 45% of ‘New Arrivals’ are women
- 💡 Those who have become fans within the last year is up 400% year-over-year
- ❤️ Among casual fans, MLS and NWSL are the two most-beloved leagues
In this episode, hear Heath & Caroline discuss the report, and talk about the context around why women’s soccer is on the rise in the U.S.
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