Dec 03 2021 19 mins
If you've ever wondered whether you should send a video to a cold prospect, the answer is YES! This week, Jeff is joined by Collin Mitchell of salestransformation.fm as he shares how his team books 40 meetings a month per rep through video prospecting on LinkedIn. Listen as Collin shares how he used A/B testing to double his booked meeting conversions with one simple and straightforward change that could settle a HUGE debate on LinkedIn prospecting. Enjoy and happy hunting!