Dec 04 2023 33 mins 2
Join us on the latest episode as we talk to Kaylin Marcotte, Founder and CEO of JIGGY. Kaylin delves into her journey of creating a puzzle brand with a unique subscription model, blending art and business.
Key Takeaways:
(05:30) The origins of JIGGY and how personal experiences shaped its business.
(10:24) Challenges of introducing a subscription service in the puzzle market.
(15:08) Using customer feedback to improve JIGGY's products and services.
(21:03) JIGGY's growth and the pursuit of the right partnerships for on-demand, high-quality, personalized puzzle production and fulfillment.
(28:49) Balancing creativity with business demands.
(32:17) The impact of social media and marketing on JIGGY's growth.
(39:05) Future directions and plans for expanding subscriptions.
Resources Mentioned:
Kaylin Marcotte -
https://www.linkedin.com/in/kaylin-marcotte/
JIGGY | LinkedIn -
https://www.linkedin.com/company/jiggy/
JIGGY Puzzles website -
https://jiggypuzzles.com/
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#SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
