Dec 18 2023 27 mins 2
In this episode, we talk with Neil Dudley, Vice President of Pederson’s Natural Farms, about the journey and challenges of transitioning from traditional business models to a direct-to-consumer and subscription-based approach.
Key Takeaways:
(02:00) Pederson’s Natural Farms’ shift toward direct-to-consumer sales and subscription models.
(3:13) Understanding consumer needs for recurring deliveries.
(07:40) Challenges faced in handling perishable goods and finding the right fulfillment partner.
(11:07) The significance of subscriptions in building a sustainable customer base and the benefits of achieving scale.
(14:50) Exploring different technology solutions for e-commerce, such as Shopify, and the continuous evolution of these platforms.
(18:28) Transitioning from relying solely on traditional retail channels to adopting an omni-channel approach.
(23:19) Plans for continuing to build the brand and servicing consumers through e-commerce channels.
Resources Mentioned:
Neil Dudley -
https://www.linkedin.com/in/thecowboyperspective/
Pederson’s Natural Farms | LinkedIn -
https://www.linkedin.com/company/pederson's-natural-farms/
Pederson’s Natural Farms | Website -
https://pedersonsfarms.com/
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#SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService
