Mar 11 2024 43 mins 4
191 - In this episode, we chat with Jesse Clemmens, co-founder of HiTide, a platform revolutionizing SMS list growth for Shopify brands. Delve into cutting-edge strategies for data collection, effective retention techniques for sustainable growth, and more!
Watch the full episode here!
You’ll Learn
- All about the HiTide process
- How HiTide collects zero-party data
- HiTide vs. ManyChat: similarities and key differences
- Tagging as a way to trigger an automation: how it works
- Examples of automations triggered by tagging
- The top reasons consumers unsubscribe from SMS
- Email vs. SMS: the key differences in retention
- Subscriber LTV: people who join organically vs. through giveaway posts
Resources Mentioned in This Episode
- HiTide
- WHOOP app
- Mr. Popper's Penguins (Newbery Honor Book)
- Dumb and Dumber (1994)
- Mr. Popper's Penguins (2011)
- Shopify
- Attentive | Personalized Text Messaging for Innovative Brands
- Postscript - SMS Marketing and Sales for Shopify Brands
- Klaviyo: Marketing Automation for Email Marketing, SMS & CDP
- Chat Marketing Made Easy with Manychat
- Gorgias: Customer Service Made Easy for Online Stores
- SuperBonsai - SuperHuman Alcohol Recovery
- HiTide Case Study: How SuperBonsai Jump Started Their Postscript List at a Cost of $0.24 Per Subscriber
- NADS Organic Underwear – Nads
- Bottomless - Your Products Always In Stock
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